The future is data-driven: designing and producing based on market insights
At first, you don't notice it.
It's a cap that clicks just right. A jar that sits perfectly in your palm. The subtle resistance of a seal that reassures you that the content is fresh.
Although you wouldn't know it, we base these choices on data, refine them by experience, and bring them to life by design.
For decades, beauty packaging has been shaped by aesthetic instinct and brand identity. Today, however, as sustainability reshapes expectations and consumers demand transparency, intuition alone is insufficient. Packaging choices that once depended on gut feeling are now backed by usage metrics, behavioural trends and material performance data.
This is mPackting's philosophy: we design for real people, guided by insight, informed by numbers, and executing with the material intelligence of the Minelli Group.
Sustainable packaging begins with smarter choices
Packaging has always been a powerful storytelling tool. Texture, weight, finishing, and form. They all carry a meaning.
For beauty brands trying to stand out in a crowded, fast-changing market, it is becoming essential to base packaging decisions on real-world insights:
Which refill mechanisms do users actually reuse?
How do materials influence the perception of value?
What texture signals “natural” or “premium” in different regions?
These are not theoretical questions. They are practical levers for differentiation and they can be measured. We use insights from market trends, customer behaviour and multi-industry experience to create solutions that are emotionally resonant and operationally smart.
Some of the data that inform our packaging strategies are:
Refill adoption rates across product categories and user demographics;
Consumer perception of materials such as wood, cork, and biopolymers;
Ergonomics and tactile response, as observed during product testing;
Geographical variations in aesthetic preferences and sustainability awareness.
How mPackting integrates data into circular and bespoke designs.
Designing for sustainability means rethinking every aspect of the user experience, from opening the product to refilling, reusing or recycling it. At mPackting, we combine real-world insights, tactile expertise and integrated manufacturing to achieve it.
This is where our concept of data-informed craftsmanship comes to life. Every bespoke solution we create combines measurable user behaviours with refined technical precision.
A recent study examined the potential introduction of refillable packaging for cosmetic products, evaluating material sustainability and consumer behaviour. Two products (a modelling gel and a moisturising cream) were tested across three cosmetic companies and six packaging suppliers. Five flexible refill pouch formats were selected and assessed by users nationwide. The results showed that 75.1% of respondents were already familiar with refillable packaging.
The study confirmed that refillable formats, such as stand-up pouches (with or without caps), especially those monomaterial, are considered sustainable and functional solutions in the cosmetics sector.
At mPackting, we turn this kind of insight into action. Our proprietary frameworks, such as Capless, WoodPin™, WoodLock™ and WoodRing™, are each informed by real behaviours and practical constraints.
Capless simplifies closure steps for everyday ease and hygiene;
WoodPin™ enhances refillability while maintaining aesthetics and stability;
Woock™ offers a low-impact, 100% cork-based solution;
WoodRing™ combines structural strength with tactile continuity.
The next steps are to design, test, iterate and scale
The future of packaging lies at the intersection of data, craftsmanship and sustainability. As AI helps us better understand habits and preferences, designers are gaining new tools with which to shape personalised, intuitive and lasting experiences.
At mPackting, we envisage self-explanatory refill systems, such as a subtle embossing that indicates where to open or when to refill, eliminating the need for additional instructions. We envisage materials that do more than just contain; they can also guide, suggest and educate through touch.
To bring these ideas to life, brands need partners who can turn insight into action with precision, speed and beauty. This is the strength of our integrated process: we work closely with teams to design, prototype and refine solutions that feel right to the touch and are good for the planet.
This is research and development grounded in real needs, shaped by expertise and designed to evolve with the people who use it.
If you’re exploring refillable systems or new materials, or if you need a partner to help you develop sustainable packaging, we’d like to hear from you.
Contact us or discover our material solutions to give your next project a purposeful start.
