The best organic cosmetic trends to know in 2025

Packaging created for Bormioli Luigi's Tango lipstick

“Mens sana in corpore sano”: this saying has never been more relevant. Faced with the proliferation of additives, preservatives and endocrine disruptors, consumers are rethinking both their diet and their beauty routine. They are seeking more natural and healthier formulas, as well as environmental respect.

This trend is reflected in solid growth: the global market for organic and natural cosmetics grew from $17 billion in 2018 to nearly $21 billion in 2023, and is expected to exceed $23 billion by 2028. In Europe, it already reached €2.45 billion in 2023, proof of strong and lasting demand.

Packaging has become an integral part of the organic approach, extending the values of naturalness and sustainability to the final gesture.

Why is organic cosmetics more than just a trend?

The organic cosmetics trend was born from a growing awareness: that of users increasingly attentive to the impact of the products they apply to their skin, but also on the planet. In response to health scandals and the presence of controversial additives in some conventional cosmetics, consumers demand more naturalness, traceability, and environmental respect.

However, this sincere aspiration has opened the door to a drift: greenwashing. Some brands ride the “natural” wave through appealing marketing, but without real commitment or control over their practices. This situation fuels distrust and calls for greater transparency.

This demand for consistency also extends to packaging. An organic cosmetic product cannot be content with a healthy formula: its packaging must also reflect its values. The use of recycled, renewable or compostable materials, as well as the reduction of superfluous packaging, is an integral part of truly respectful cosmetics.

Thus, the organic cosmetics trend is not limited to a list of ingredients; it involves a holistic approach, in which the container matters as much as the content.

Key organic cosmetic trends in 2025

In recent years, the organic cosmetics sector has established itself as a safe bet, and 2025 will only confirm this dynamic.

Faced with more informed consumers who care more about the planet, the market is evolving toward more comprehensive approaches where every detail matters. Here are the major trends already shaping the industry this year.

Packaging created for Bormioli Luigi's Tango lipstick

Minimalist and ultra-transparent formulas

Endless ingredient lists are a thing of the past. Today, consumers expect simplified compositions that are easy to understand and free of controversial ingredients. Every ingredient must have a clear, justified, and proven purpose—without excessive preservatives or unnecessary fragrances.

This "less is more" trend helps minimize allergy or intolerance risks, while promoting transparency and traceability. It becomes easier to verify the quality, origin, and effectiveness of each component.

Brands adopting this philosophy rely on concentrated, effective, and often certified organic formulations, which reassures consumers and conveys an image of seriousness and transparency.

The rise of local and traceable ingredients

In 2025, origin has become a key argument in the organic cosmetics world. Whether flowers, essential oils, plant butters, or herbal extracts, consumers want to know where ingredients come from and how they were grown.

Adopting local or low-carbon supply chains also addresses environmental challenges in a concrete way. Less transportation means fewer emissions, which helps preserve biodiversity and support the local economy.

Moreover, traceability builds trust: by clearly displaying the supply chain, brands demonstrate their commitment and reduce suspicion of greenwashing. This transparency reassures an increasingly attentive public, who sees beauty as a responsible and informed act of consumption.

Integrating local and traceably sourced ingredients thus becomes a true lever for differentiation and authenticity in the organic cosmetics market.

The rise of green technology

In the world of organic cosmetics, technology proves to be a major asset for reinforcing trust and ensuring transparency. In 2025, several technological solutions are being developed to meet this need.

Among them are:

✅ Blockchain to trace each step of the production chain, from field to finished product, in an unfalsifiable manner;
✅ Digital labels and certifications that make information accessible via a simple scan and ensure continuous updates on sustainability criteria;
✅ Interactive QR codes offering consumers the opportunity to explore the origin of ingredients, product composition, and the brand’s social or environmental commitments;
✅ Collaborative audit platforms ensuring independent and shared verifications, strengthening the credibility of labels.

These innovative tools allow organic cosmetic brands to prove their credibility and stand out from greenwashing players. By integrating them into their strategy, they turn sustainability into a measurable and communicable value, thereby strengthening consumer trust.

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Sustainable and smart packaging

Containers follow the same logic as formulations: they are more responsible and traceable. By 2025, packaging in the organic cosmetics trend will move toward:

• Recycled, recyclable, or compostable materials to limit the extraction of new resources;

• Refillable designs to extend the lifespan of bottles and reduce waste production;

• Modular formats that adapt to different uses or product sizes, thereby minimizing surplus.

It is within this vision that mPackting, a specialist in premium and eco-responsible packaging, operates.

Thanks to frameworks like WoodPin™ or Woock™, the company develops solutions that combine technical innovation with environmental responsibility: certified wooden caps, bio-based inserts, closures free from microplastics, and sustainable refill systems.

Are you ready to take action?

Would you like to design packaging that truly reflects your organic values? At mPackting, we help you turn every detail into a mark of quality and sustainability.

Contact us to envision the next standard in responsible packaging together.