Proven manufacturing expertise: mPackting’s legacy of quality and reliability
There’s a moment, often unnoticed, when a customer twists a cap or lifts a lid and decides, without saying a word, whether they trust your brand. That moment is created long before the product reaches the shelf. It begins with the material, the machinery, the measurements and the finishings. Above all, it is built on the expertise of the manufacturer.
In the beauty industry, where packaging carries as much meaning as the product itself, reliability is a competitive advantage. Brands that care about how their packaging performs over time (for example, how it opens, closes, aligns and endures) know that functionality is just as important as aesthetics.
That’s where mPackting comes in. With our origins in advanced wood manufacturing and our heritage within the Minelli Group, we treat packaging as a precise process. Every component is the result of controlled craftsmanship, industrial discipline, and a culture of quality that has evolved over decades and across sectors.
The reasons why beauty brands rely on mPackting's industrial backbone
Creating something truly solid takes years of experience. Design and material innovation work in harmony, supported by a deep understanding of manufacturing processes.
mPackting is built on this kind of foundation. It is the direct result of Minelli Group’s long industrial journey, a company that has shaped natural materials with precision across sectors such as pets, homeware and lifestyle.
With mPackting, this expertise enters the world of cosmetics. The same attention to tolerance, stability and performance is now applied to elegant, beauty-inspired packagings.
Some of the strengths we bring to every project are:
Mastery of wood and bio-based materials, refined across decades of industrial use;
Integrated production processes, with full control from raw material to finishing;
Cross-sector know-how, bringing techniques and standards from high-performance industries;
Consistent quality at scale, with the ability to replicate detail and precision across thousands of pieces.
mPackting gives you full control, from concept to production
If you work in the beauty industry, you probably know that timing is important. When your packaging needs to perform flawlessly, whether in one piece or a million, every link in the production chain must be reliable.
For this reason, mPackting doesn’t rely on fragmented supply chain. Our production is fully integrated within Minelli Group, from selecting the raw materials to the final assembly. This structure is not only efficient, it is also strategic.
By keeping everything under the same roof, we can offer:
Reliable lead times with a faster response to market shifts;
Full traceability, from the origin of the materials to final delivery;
Consistent quality across every batch, regardless of scale or complexity;
Rapid prototyping and iteration, with direct dialogue between design and production teams.
This level of control is rare, especially when working with natural materials where every detail counts. For beauty brands, this means less friction and unpleasant surprises. They can count on a partner who can scale precision with purpose.
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Proactive innovation: mPackting’s approach to client-centric product development
Simplifying complexity through collaboration
A packaging is reliable also based on its development. At mPackting, we work alongside product development, R&D and packaging teams to transform initial ideas into commercially viable solutions.
This collaborative approach helps to streamline decision-making, avoid rework and identify challenges early on, especially when dealing with custom designs, natural materials or refill systems. With our technical expertise and design flexibility, we help you bring smarter ideas to market faster.
Built to last, designed to lead
When quality becomes a habit, trust follows.
At mPackting, we create it, one detail at a time. For beauty brands that want their packaging to reflect their values, reliability isn’t a luxury. It’s a choice.
If you’re looking for a partner who understands design ambition and industrial discipline, we’d love to start a conversation.
Contact our team or explore our manufacturing approach to find out more.
